A cult of personality, or a cult of the leader,Cas Mudde and Kaltwasser, Cristóbal Rovira (2017) Populism: A Very Short Introduction. New York: Oxford University Press. p. 63. is the result of an effort which is made to create an idealized and heroic image of an admirable leader, often through unquestioning flattery and praise. Historically, it has been developed through techniques such as the manipulation of the mass media, the dissemination of propaganda, the staging of , the manipulation of the arts, the instilling of patriotism, and government-organized demonstrations and rallies. A cult of personality is similar to apotheosis, except that it is established through the use of modern social engineering techniques, it is usually established by the state or the party in and dominant-party states. Cults of personality often accompany the leaders of totalitarian or authoritarian governments. They can also be seen in some monarchies, theocracies, Failed state, and even in liberal democracies.
The spread of democratic and secular ideas in Europe and North America in the 18th and 19th centuries made it increasingly difficult for monarchs to preserve this aura, though Napoleon III, and Queen Victoria appreciated its perpetuation in their carte-de-visite portraits which proliferated, circulated and were collected in the 19th century.
The subsequent development of mass media, such as radio, enabled political leaders to project a positive image of themselves onto the masses as never before. It was from these circumstances in the 20th century that the most notorious personality cults arose. Frequently, these cults are a form of political religion.
The advent of the Internet and the World Wide Web in the 21st century has renewed the personality cult phenomenon. Disinformation via social media platforms and the twenty-four hour news cycle has enabled the widespread dissemination and acceptance of deceptive information and propaganda. As a result, personality cults have grown and remained popular in many places, corresponding with a marked rise in authoritarian government across the world.
The term "cult of personality" likely appeared in English around 1800–1850, along with the French and German versions of the term. It initially had no political connotations, but was instead closely related to the Romanticist "cult of genius". The first known political use of the phrase appeared in a letter from Karl Marx to German political worker Wilhelm Blos dated to November 10, 1877:
In his 2013 paper, " What is character and why it really does matter", Thomas A. Wright stated, "The cult of personality phenomenon refers to the idealized, even god-like, public image of an individual consciously shaped and molded through constant propaganda and media exposure. As a result, one is able to manipulate others based entirely on the influence of public personality ... the cult of personality perspective focuses on the often shallow, external images that many public figures cultivate to create an idealized and heroic image."
Adrian Teodor Popan defined a cult of personality as a "quantitatively exaggerated and qualitatively extravagant public demonstration of praise of the leader." He also identified three causal "necessary, but not sufficient, structural conditions, and a path-dependent chain of events which, together, lead to the cult formation: a particular combination of patrimonialism and clientelism, lack of dissidence, and systematic falsification pervading the society's culture."
One underlying characteristic, as explained by John Pittman, is the nature of the cult of personalities to be a patriarch. The idea of the cult of personalities that coincides with the Marxist movements gains popular footing among the men in power with the idea that they would be the "fathers of the people". By the end of the 1920s, the male features of the cults became more extreme. Pittman identifies that these features became roles including the "formal role for a male 'great leader' as a cultural focus of the apparatus of the regime: reliance on top-down 'administrative measures': and a pyramidal structure of authority" which was created by a single ideal.
Writing in 2013, Thomas A. Wright observed that "it is becoming evident that the leader, especially in politics, has increasingly become the product of media and self-exposure." Focusing on the media in the United States, Robert N. Bellah added, "It is hard to determine the extent to which the media reflect the cult of personality in American politics and to what extent they have created it. Surely they did not create it all alone, but just as surely they have contributed to it. In any case, American politics is dominated by the personalities of political leaders to an extent rare in the modern world ... in the personalized politics of recent years the 'charisma' of the leader may be almost entirely a product of media exposure."
Pierre du Bois de Dunilac argues that the Stalin cult was elaborately constructed to legitimize his rule. Many deliberate distortions and falsehoods were used. See abstract in The Kremlin refused access to archival records that might reveal the truth, and key documents were destroyed. Photographs were altered and documents were invented. People who knew Stalin were forced to provide "official" accounts to meet the ideological demands of the cult, especially as Stalin himself presented it in 1938 in Short Course on the History of the All-Union Communist Party (Bolsheviks), which became the official history.
Historian David L. Hoffmann states "The Stalin cult was a central element of Stalinism, and as such it was one of the most salient features of Soviet rule ... Many scholars of Stalinism cite the cult as integral to Stalin's power or as evidence of Stalin's megalomania."
In Latin America, Cas Mudde and Cristóbal Rovira Kaltwasser link the "cult of the leader" to the concept of the caudillo, a strong leader "who exercises a power that is independent of any office and free of any constraint." These populist strongmen are portrayed as "masculine and potentially violent" and enhance their authority through the use of the cult of personality. Mudde and Kaltwasser trace the linkage back to Juan Perón of Argentina.
During Perón's regime, schools were forced to read Evita's biography La Razón de mi Vida, union and government jobs were only given to those who could prove themselves to be a fervent Peronist, newspapers were censored and television and radio networks were nationalized, and only state media was allowed. He often showed contempt for any opponents, regularly characterizing them as traitors and agents of foreign powers. Those who did not fall in line or were perceived as a threat to Perón's political power were subject to losing their jobs, threats, violence and harassment. Perón dismissed over 20,000 university professors and faculty members from all major public education institutions. Universities were then intervened, the faculty was pressured to get in line and those who resisted were blacklisted, dismissed or exiled. Numerous prominent cultural and intellectual figures were imprisoned. Thousands of artists, scientists, writers and academics left the country, migrated to North America or Europe. Union leaders and political rivals were arrested and tortured for years and were only released after Perón was deposed.
During the period of the Cultural Revolution, Mao's personality cult soared to an unprecedented height. Mao's face was firmly established on the front page of People's Daily, where a column of his quotes was also printed every day. Mao's Selected Works were later printed in even greater circulation; the number of his portraits (1.2 billion) was more than the inhabitants in China. And soon Chairman Mao badges began to appear; in total, about 4.8 billion were manufactured. Every Chinese citizen was presented with the Little Red Book – a selection of quotes from Mao. It was prescribed to be carried everywhere and displayed at all public events, and citizens were expected to quote the contents of the book daily. Mao himself believed that the situation had gone out of hand, and in a conversation with Edgar Snow in 1970, he denounced the titles of "Great Leader, Great Supreme Commander, Great Helmsman" and insisted on only being called "teacher". Admiration for Mao Zedong has remained widespread in China in spite of somewhat general knowledge of his actions. In December 2013, a Global Times poll revealed that over 85% of Chinese viewed Mao's achievements as outweighing his mistakes.
Chiang Kai-shek had a cult of personality. His portraits were commonly displayed in private homes and they were also commonly displayed in public on the streets. When the Muslim general and warlord Ma Lin was interviewed, he was described as having "high admiration for and unwavering loyalty to Chiang Kai-shek".
After the Cultural Revolution, Deng Xiaoping and others launched the "Boluan Fanzheng" program which invalidated the Cultural Revolution and abandoned (and forbade) the use of a personality cult.
A cult of personality has been developing around Xi Jinping since he became General Secretary of the ruling Chinese Communist Party and the regime's paramount leader in 2012.
Mussolini's military service in World War I and survival of failed assassination attempts were used to convey a mysterious aura around him. Fascist propaganda stated that Mussolini's body had been pierced by shrapnel just like St. Sebastian had been pierced by arrows, the difference being that Mussolini had survived this ordeal. Mussolini was also compared to St. Francis of Assisi, who had, like Mussolini, "suffered and sacrificed himself for others".
The press were given instructions on what and what not to write about Mussolini. Mussolini himself authorized which photographs of him were allowed to be published and rejected any photographs which made him appear weak or less prominent than he wanted to be portrayed as in a particular group.
Italy's war against Ethiopia (1935–37) was portrayed in propaganda as a revival of the Roman Empire, with Mussolini as the first Roman emperor Augustus. To improve his own image, as well as the image of Fascism in the Arab world, Mussolini declared himself to be the "Protector of Islam" during an official visit to Italian Libya in 1937.
The Congress party has been accused of promoting a personality cult centered around Nehru, his daughter Indira Gandhi and the Nehru-Gandhi family. Indira Gandhi has also been described as having a cult of personality during her administration. Following India's victory in the 1971 Indo-Pak war, Gandhi was hailed by many as a manifestation of the Hindu goddess Durga. In that year, Gandhi nominated herself as a recipient for the Bharat Ratna, the highest civilian award of the country. During the Emergency period the then Congress party president Devakanta Barooah, had remarked 'India is Indira, Indira is India
Current Indian Prime Minister Narendra Modi is often criticized for creating a personality cult around him. Despite some setbacks and criticism, Modi's charisma and popularity was a key factor that helped the Bharatiya Janata Party (BJP) return to power in the 2019 general elections. Shivraj Singh Chouhan, the chief minister of the country's Madhya Pradesh, said in 2022, "He is superhuman and has traces of God in him." The Opposition often accused Modi for spreading propaganda using popular media such as movies, television and web series. Modi is often accused of having narcissist traits. In 2015, Modi wore a suit which has his name embroidered all over it in fine letters like a Hindu namavali (A sheet of cloth printed all over with the names of Hindu gods and goddesses usually worn by during puja) while greeting US president Barack Obama during his bilateral visit to India. This suit was auctioned that year, selling at a record amount of 43.1 million Indian rupees, thereby earning the Guinness World Records for the most expensive suit. In 2019, a biographical film of Modi was released, which was heavily criticized for its hagiographical nature. In 2021, Modi named the world's largest cricket stadium after himself. During the 2024 general elections, Modi tried to divinise himself in an interview, in which he stated that he viewed himself to be sent directly by God to serve a special purpose on Earth. BJP spokesperson Sambit Patra while campaigning in the Hindu holy city of Puri stated that even Jagannath (the form of the Hindu god Vishnu which is venerated there) worships Modi. The BJP is also stated to have created a cult of personality around Hindu Mahasabha leader V. D. Savarkar and Gandhi's assassin Nathuram Godse to oppose the dominance of Gandhian philosophy in Indian society.
One study claims that India's political culture since the decline of the Congress' single-handed dominance over national politics from the 1990s onwards as a fallout of the Ram Janmabhoomi movement and Mandal Commission protests has paved way for personality cults centered around leaders of the small regional parties, derived from hero-worship of sportspersons and film industry celebrities and the concept of bhakti, which in turn has fostered nepotism, cronyism and sycophancy. Among these leaders, Tamil Nadu Chief Minister J. Jayalalitha had one of the most extensive ones. She was widely referred by leaders and members of her party as Amma ('mother' in Tamil language, also used to refer to Hindu goddesses) and would prostrate themselves before her. She would be regularly publicly applauded with Tamil titles like Makkalin Mudhalvar (people's chief minister), Puratchi Thalaivi (revolutionary female leader), Thanga Thalaivi (golden female leader) etc by her cadres. Her government provided various kinds of subsidised goods under the brand name of Amma. Widespread violence broke out throughout the state when she was arrested on charges of corruption. A huge wave of public grief swept all over the state, with some even committing suicide, following her death in 2016. Another leader, Mayawati, was also known for attempting to foster a cult of personality during her tenure as the Chief Minister of India's Uttar Pradesh by getting constructed large statues of herself and the elephant (which was the electoral symbol of her party) that were installed in public parks at the cost of government exchequer.
Historical personalities are also deified to the level of cult worship long after their lifetimes which is utilised by politicians to woo their followers for electoral purposes. Prominent examples are the cult of Shivaji in Maharashtra and the cult of Dr. B. R. Ambedkar among .
Nazi Propaganda Minister Joseph Goebbels cultivated an image of Hitler as a "heroic genius". The myth also gave rise to the saying and concept, "If only the Führer knew". Germans thought that problems which they ascribed to the Nazi hierarchy would not have occurred if Hitler had been aware of the situation; thus Nazi bigwigs were blamed, and Hitler escaped criticism. British historian Ian Kershaw published his book in 1987 and wrote:
During the early 1930s, the myth was given credence due to Hitler's perceived ability to revive the German economy during the Great Depression. However, Albert Speer wrote that by 1939, the myth was under threat and the Nazis had to organize cheering crowds to turn up to events. Speer wrote:
The myth helped to unite the German people during World War II, especially against the Soviet Union and the Western Allies. During Hitler's early victories against Poland and Western Europe the myth was at its peak, but when it became obvious to most Germans that the war was lost then the myth was exposed and Hitler's popularity declined. A report is given in the little town of Markt Schellenberg on March 11, 1945:
The pervasiveness and the extreme nature of North Korea's personality cult surpasses those of Joseph Stalin and Mao Zedong. The cult is also marked by the intensity of the people's feelings for and devotion to their leaders, and the key role played by a Confucianized ideology of familism both in maintaining the cult and thereby in sustaining the regime itself. The North Korean cult of personality is a large part of Juche and totalitarianism.
Yakov Novichenko, a Soviet military officer who saved Kim Il Sung's life on 1 May 1946, is reported to also have developed a cult of personality around 1984. He is considered the only non-Korean to have developed a cult of personality there.
After Vladimir Lenin's death in 1924 and the exile of Leon Trotsky in 1928, Joseph Stalin came to embody the Soviet Union. Once Lenin's cult of personality had grown, creating enough influence, Stalin integrated Lenin's ideals into his own cult. Unlike other cults of personalities, the Lenin and Stalin cults were not created to give the leaders power, they were created to give power and validation to the Communist Party. Stalin initially spoke out against the cult and other outrageous and false claims centered around him. However Stalin's attitude began to shift in favor of the cult in the 1930s, and he began to encourage it following the Great Purge of 1936 to 1938. Seldom did Stalin object to state actions that furthered his cult of personality, however he did oppose some initiatives from Soviet propagandists. When Nikolai Yezhov proposed to rename Moscow to , which translates as "gift of Stalin", Stalin objected. To merge the Lenin and Stalin cults together, Stalin changed aspects of Lenin's life in the public's eye in order to place himself in power. This kept the two cults in a line that showed that both Lenin and Stalin had the same ideas and that Stalin was the rightful successor of Lenin, leading the USSR in the fashion Lenin would have done.
In December 1929, Stalin celebrated his 50th birthday, which featured prominently in the Soviet press. The media used positive adjectives like, "Great", "Beloved", "Bold", "Wise", "Inspirer", and "Genius" to describe him. Similarly, speeches that were given by people to the peasants described Stalin as "Our Best Collective Farm Worker", "Our Udarnik, Our Best of Best", and "Our Darling, Our Guiding Star". By 1934, under Stalin's full control of the country, socialist realism became the endorsed method of art and literature. Even under the communist regime, the Stalin cult of personality portrayed Stalin's leadership as patriarchy under the features laid out during Khrushchev's 1956 speech. After 1936, the Soviet press described Stalin as the "Father of Nations".
One key element of Soviet propaganda was interaction between Stalin and the children of the Soviet Union. He was often photographed with children of different ethnic backgrounds of the Soviet Union and was often photographed giving gifts to children. In 1935 the phrase, "Thank You, Dear Comrade Stalin, for a Happy Childhood!" started to appear above doorways at nurseries, orphanages, and schools; children also chanted this slogan at festivals. Another key element of Soviet propaganda was imagery of Stalin and Lenin. In many posters, Stalin and Lenin were placed together to show their camaraderie and that their ideals were one. Throughout the 1930s, posters with both images were used as a way to bring the nation and the military together under the policies of the Communist Party during World War II, with the idea of Lenin as the father of the revolutionary ideas and Stalin as the disciple who would fulfill the communist ideals. Stalin was also portrayed in numerous films produced by Mosfilm, which remained a Soviet-led company until the fall of the Soviet Union.
Arab Socialist Ba'ath party initially manufactured Hafez al-Assad's cult of Arab socialist heroism in consultancy with Soviet state propagandists, mimicking the pervasive personality cults prevalent across Soviet Bloc dictatorships like Romania and North Korea. Beginning as a tool to bind every Syrian citizen with the obligation of undying loyalty ( bay'ah) to Assad in 1970s, the propaganda was further intensified and personalist depictions reached new heights during the 1980s. The state began re-writing Syrian history itself, with the Ba'ath party deifying Hafez al-Assad as their "leader for eternity" "''qa'iduna and portraying him as "the second Saladin" who guarantees Arab peoples victory over Zionist Crusaders. Through kindergarten, school books, educational institutions and Baathist media; Assadist propaganda constructed the image of a homogenous Arab nation protected by a fatherly leader revelling under the "cult of Saladin". Assad regime venerates Hafez al-Assad's personalist iconography perpetually in the public and private spheres of everyday Syrian life; through monuments, images, murals, posters, statues, stamps, Ba'athist symbolism, currency notes, photos, banners, state TV, etc.
One utilization of the personality cult has been to enable the Assad dynasty to downplay the rural Alawite origins of their family from public eyes. Images of Assad family members are installed across Syria's numerous heritage sites and monuments, to wed the dynasty with Ba'athist Syrian history. Murals and statues of Hafez al-Assad and Bashar al-Assad were constructed across Syrian cities, towns, villages, etc. depicting them in the costumes of medieval or as sultans like Harun al-Rashid. Assadist cult of personality functioned as a psychological tool for the totalitarian regime; which attempted to claim towards the Syrian society that the Ba'athist system shall continue ruling eternally, forever, with no end. The Assadist cult is being dismantled following the fall of the Assad regime.
At the exact time of Atatürk's death, on every November 10, at 09:05, most vehicles and people in the country's streets pause for one minute in remembrance. In 1951, the Turkish Parliament issued a law (5816) outlawing insults to his reminiscence () or destruction of objects representing him, which is still in force. There is a government website that is aimed at denouncing different kinds of crimes found on the internet, including with the 8th element crimes committed against Atatürk (). The Turkish government as of 2025 has filters in place to block websites deemed to contain materials insulting to his memory.
The start of Atatürk's cult of personality is placed in the 1920s when the first statues started being built. The idea of Atatürk as the "father of the Turks" is ingrained in Turkish politics and politicians in that country are evaluated in relation to his cult of personality. The persistence of the phenomenon of Atatürk's personality cult has become an area of deep interest to scholars.
Atatürk impersonators are also seen around Turkey much after Atatürk's death to preserve what is called the "world's longest-running personality cult".
In recent years there has been a growing cult of personality in Turkey around current President Recep Tayyip Erdoğan.
Another American politician to whom a cult of personality has been ascribed is Huey Long, the populist governor of Louisiana from 1928 to 1932, who continued to control the politics of the state as a United States senator until he was assassinated in 1935.Kaplan-Levinson, Laine (November 23, 2018) "Huey Long Vs. The Media" New Orleans Public RadioCurtis, Michael (January 24, 2016) "The Danger of the Cult of Personality in Politics" New English Review The LaRouche movement has been considered to be a personality cult based upon Lyndon LaRouche.
Throughout the existence of South Vietnam, its government sought to build a cult of personality around its head of state Ngo Dinh Diem with such institutions as National Revolutionary Movement and Ministry of Information and Youth. The South Vietnamese regime promoted a national identity centered around the personality of Ngo Dinh Diem, his ideas, and his political doctrine, carried out indoctrination activities among the Vietnamese peasantry similar to the ones of Vichy France, and presented Ngo Dinh Diem as an "enlightened sovereign" who could improve the lot of all Vietnamese by creating "economic and social stability for all."
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